Design Fusion: Dekonstruktion von West und Osten von Jamy Yang (englisch) Hardcover Boo

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Design Fusion

by Jamy Yang

Award-winning industrial designer Jamy Yang, whose company is considered the most influential product strategy and design consultancy in China, presents his theories on design in 15 thematic chapters.

FORMAT Hardcover LANGUAGE English CONDITION Brand New

Publisher Description

Jamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China. This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design. AUTHOR: Jamy Yang attended Zhejiang University and China Academy of Art, where he studied design for seven years. He completed his Industrial Design postgraduate studies in Germany on a full scholarship, going on to design for Siemens at their Munich headquarters. He has won many prestigious global design awards, including the iF Product Design Award and the Red Dot Design Award and has partnered with major global brands like Boeing, Audi, Bosch, Schneider, Hermes, Absolut Vodka, iNATUZZI, Coca-Cola, Steelcase, Issey Miyake, and Swatch. In 2014 he founded the Yang Design Museum in Beijing. SELLING POINTS: . Jamy Yang's design work covers a wide range from glasses, suitcases, airplane cabins, and home products to intelligent hardware . Home-grown Chinese industrial design has evolved considerably in the past 20 years, and this book casts considerable light on one of its major figures 207 colour, 39 b/w images

Author Biography

Jamy Yang attended Zhejiang University and ChinaAcademy of Art, where he studied design for seven years. He completedhis Industrial Design postgraduate studies in Germany on a fullscholarship, going on to design for Siemens at their Munichheadquarters. He has won many prestigious global design awards,including the iF Product Design Award and the Red Dot Design Award andhas partnered with major global brands like Boeing, Audi, Bosch,Schneider, Hermes, Absolut Vodka, iNATUZZI, Coca-Cola, Steelcase, IsseyMiyake, and Swatch. In 2014 he founded the Yang Design Museum inBeijing.

Table of Contents

Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.

Long Description

* Jamy Yang's design work covers a wide range from glasses, suitcases, airplane cabins, and home products to intelligent hardware* Home-grown Chinese industrial design has evolved considerably in the past 20 years, and this book casts considerable light on one of its major figuresJamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China. This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.

Details ISBN1788840771 Publisher ACC Art Books Year 2020 ISBN-10 1788840771 ISBN-13 9781788840774 Imprint ACC Art Books Place of Publication Woodbridge Country of Publication United Kingdom Pages 272 Subtitle Deconstructing West and East DEWEY 745.2 Short Title Design Fusion Language English Format Hardcover Publication Date 2020-10-02 AU Release Date 2020-10-02 NZ Release Date 2020-10-02 UK Release Date 2020-10-02 Author Jamy Yang Illustrations 51 Illustrations, black and white; 181 Illustrations, color Audience General

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  • Condition: Neu
  • ISBN-13: 9781788840774
  • ISBN: 9781788840774
  • Publication Year: 2020
  • Format: Hardcover
  • Language: English
  • Book Title: Design Fusion: Deconstructing West and East
  • Item Height: 230mm
  • Author: J. Yang
  • Publisher: ACC Art Books
  • Item Width: 190mm
  • Number of Pages: 272 Pages

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